TRANSFORM Start Up & Scale Up

Start Up & Scale Up

TRANSFORM Start Up & Scale Up

This event is part of TRANSFORM, a series of virtual mini-conferences brought to you by The Irish Institute of Digital Business and DCU Business School. TRANSFORM Start Up & Scale Up will feature industry experts and academics discussing the role of digital technologies for start up and scale up companies.

  • Date16-20 Nov 2020
  • TimeDaily from 1pm-2:30pm
  • WhereZoom Webinar
  • Ciaran Mulligan16th of November
  • Bernard Brogan16th of November
  • Patrick Garry17th of November
  • Prof Maura McAdam18th of November
  • Katherine O’Keefe19th of November
  • Ciara Sheahan20th of November
  • Daniel Kyne 20th of November
  • Wendy Slattery20th of November


Prof Maura McAdam

Prof Maura McAdam is a full Professor of Management at DCU and nationally and internationally recognized scholar focusing on gender, entrepreneurial leadership, technology entrepreneurship and family business.

Ciara Sheahan

Ciara Sheahan is the Founder of Orb Media, a platform enabling brands to reach consumers and drive meaningful growth through innovation and immersive technology.

Wendy Slattery

Wendy Slattery is an award-winning entrepreneur and Co-Founder and CEO of Beauty Buddy, a data analytics company bridging the gap between brands and consumers in an €800bn industry.

Daniel Kyne

Daniel Kyne is the Founder and CEO of OpinionX, which lets participants vote on each other’s opinions and uses this voting data to organise and prioritise all opinions based on importance, consensus and division.

Patrick Garry

Patrick Garry is Co-Founder and CEO of LoyLap, a platform to help physical presence businesses engage and reward customers while becoming data driven in their operations.

Ciaran Mulligan

Entrepreneur and  Co-Founder and Managing Director of Blue Insurance.


Bernard Brogan

Bernard Brogan,  Ex-Gaelic Dublin football player, is the Commercial Director of Legacy and Founder of

Dr Katherine O’Keefe

Katherine O’Keefe is Director of Education & Training at Castlebridge. She joined Castlebridge in 2013 after a career in tutoring and lecturing in UCD and DCU.

Register HERE to secure your place!