Digital Economy & Society
Digital Economy & Society (DES) takes a multidisciplinary approach in the examination of themes including but not limited to identity, emotion, consumer experience, risk and preparation, consumer legitimisation and human-computer interaction through the lens of digital subcultures. The focus will be on merging ethnographic accounts with large quantitative data to build adaptable theoretical and methodological frameworks of understanding for new and emerging discourses and digital consumer communities. Our goal is to communicate relevant insights for academic, industry and social policy from such studies. Ongoing projects include research on a number of projects related to music and sport, misogyny, dark web, consumer prepper and anti-vaxxer communities and we are expanding the lens of the institute within the lab to focus on a wider number of consumer communities.
Members

Dr. Gary Sinclair
Co-Lead, Associate Professor in Marketing

Professor Theo Lynn
Co-Lead, Co-Director IIDB & Full Professor of Digital Business

Dr. Pierangelo Rosati
Associate Professor in Digital Business & Society, University of Galway

Dr. Grace Fox
Postdoctoral Research Fellow

Antonia Egli
PhD Student & Safefood Research Fellow

David Kenny

Dr. Kate Hynes
Assistant Professor in Economics

Professor Colm O’Gorman
Full Professor of Entrepreneurship

Dr. Payam Ansari
Marie Skłodowska-Curie Postdoctoral Research Fellow

Guto Leoni Santos
Postgraduate Researcher

Dr. Colm Kearns
Postdoctoral Researcher

Dr. Jennifer Kennedy
Postdoctoral Researcher