Digital Economy & Society

Digital Economy & Society

Digital Economy & Society (DES) @ IIDB takes a multidisciplinary approach in the examination of themes including but not limited to identity, emotion, consumer experience, risk and preparation, consumer legitimisation and human-computer interaction through the lens of digital subcultures. The focus will be on merging ethnographic accounts with large quantitative data to build adaptable theoretical and methodological frameworks of understanding for new and emerging discourses and digital consumer communities. Our goal is to communicate relevant insights for academic, industry and social policy from such studies. Ongoing projects include research on a number of projects related to music and sport, misogyny, dark web, consumer prepper and anti-vaxxer communities and we are expanding the lens of the institute within the lab to focus on a wider number of consumer communities.


Gary Sinclair

Dr. Gary Sinclair


Photo of Payam Ansari

Dr. Payam Ansari


Dr. Abdelsalam Busalim


Antonia Egli

Kate Hynes

Dr Kate Hynes

david kenny

David Kenny


Professor Theo Lynn