dotLAB MIDWEST
dotLAB MidWest is one of IIDB’s network partners in the US and is a collaboration between IIDB and the Collins College of Business at the University of Tulsa, Oklahoma. As well as joint research activities, dotLAB MidWest serves as a platform international mobility between DCU Business School and the Collins College of Business. A key focus for the collaboration is the role and impact of digitalisation on both local and national economies and society.
![IIDB Midwest IIDB Midwest](https://iidb.ie/wp-content/uploads/2023/02/IIDB-Logos-250x250.png)
RESEARCH PROJECTS
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Digital Divides
C. Wood (TU), M. Troilo (TU), T. Lynn (DCU), J. Kennedy (DCU), C. O’Gorman (DCU), D. Curran (DCU), K. Hynes (DCU), P. Rosati (University of Galway)
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Electronic Word of Mouth and Social Media
C. Wood (TU), T. Lynn (DCU), G. Leoni Santos (DCU), P. Rosati (University of Galway)
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Asset Redeployability
L. Sun (TU), B. Murphy (DCU), B. Nair (NMIMS)
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Issues in International Trade
M. Troilo (TU), E. Olsen (TU), K. Hynes (DCU)
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Fast Fashion
C. Wood (TU), T. Lynn (DCU), A. Busalim (TUD)
SELECTED RESEARCH PUBLICATIONS
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Smart Streets as Social Platforms
Lynn, Theo; Wood, Charles, “Smart Streets as a Cyber-Physical Social Platform: A Conceptual Framework” (2023). Sensors. 23(3):1399.
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Slogans as Persuasive Accelerants of Electronic Word-of-Mouth Communication: A Preliminary Conceptual Model
Lynn, Theo; Rosati, Pierangelo; and Wood, Charles M., “Slogans as Persuasive Accelerants of Electronic Word-of-Mouth Communication: A Preliminary Conceptual Model” (2022). Association of Marketing Theory and Practice Proceedings 2022. 53.
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Asset Redeployability and Employee Performance
Murphy, Brid; Sun, Li, “Asset Redeployability and Employee Performance” (2022). International Journal of Disclosure and Governance. 14:1-5.
GET IN TOUCH
![](https://iidb.ie/wp-content/uploads/2020/01/brid.jpg)
Dr. Brid Murphy
Associate Professor
in
Accounting
![Theo Lynn](https://iidb.ie/wp-content/uploads/2018/12/Slide1.jpeg)
Prof Theo Lynn
Co-Director &
Full Professor of
Digital Business
![](https://iidb.ie/wp-content/uploads/2023/02/kathy-taylor.jpeg)
Kathy Taylor
Dean, Collins College
of Business, The University of
Tulsa
![](https://iidb.ie/wp-content/uploads/2023/02/charles-wood.jpeg)
Prof Charles Wood
Management, Marketing and International Business, Collins College of Business, The University of Tulsa